Just like a human being, the content revolves through different stages of life depending on the nature of the content. Visualizing content as a concrete object is the best way of understanding content lifecycle management. For example, manufacturing an automobile. The car manufacturing undergoes a lifecycle similar to any living creature – it has a beginning, middle, and end. Simply put, Content Lifecycle Management elucidates the evolution of any piece of content throughout its existence.
Why is Content Lifecycle Management important?
Countless emails we receive daily and the millions of websites, social media networks, and weblogs where we share content worldwide have teeming content flowing now and then. As companies evolve and grow the content on social media, blogs and other formats also grow, increasing the need for Content Lifecycle Management (CLM) exponentially. These explosive increase in content needs to be managed and monitored. The Content Lifecycle Management (CLM) helps in controlling this upsurge of content by using it effectively.
Content lifecycle is the set of various processes involved in the evolution of content – from strategy through creation through promotion, until its measurement. Throughout the Content Lifecycle, the content is managed, appropriately mapped and tracked to achieve measurable results.
It all starts with a process
In order to make content more visible and easily accessible, the different processes involved in its lifecycle need to be managed skillfully.
The following are the major phases in content lifecycle management:
1. Planning: The primary phase in the content lifecycle management, planning includes analyzing and quantifying the current requirements and situation. Aligning the content management strategy with the specific business goals of the organizations is performed in this phase.
2. Developing: This is the stage in which content will be created, captured, edited, acquired, or collected in several ways. The content is given a meaningful context by adding metadata.
3. Controlling: The controlling phase is where the content is stored, optimized for search, secured, reviewed, and approved after reviewing.
4. Deploying: In this phase, a range of publishing channels and mechanisms are used to assemble and deliver the content to the users. Personalizing the content to meet the specific requirements of the individual user is done. The content is localized for reflecting the national, regional, or cultural standards and appropriate brand values.
5. Preserving: The content can be protected from being lost or subject to change through backup and archival storage. Outdated content can be removed as well.
6. Evaluating: The parameters such as whether the content is up-to-date, quality of content is good, and whether users will be able to access or find it is checked in this phase. The need for redefining the content strategy or its goals is determined here.
The key benefits of Content Lifecycle Management
Content Lifecycle Management allows administrators to focus on tasks rather than supervising processes in the content lifecycle thus saving time and resources. CLM not only restricts its benefits from saving time but also increases efficiency and productivity by amplifying creative development within projects. A secure AI-powered platform seamlessly integrates with the in-house systems and steers through the entire lifecycle from creation to delivery with extreme flexibility.
It gives a clear picture of the various processes which the content within a specific campaign has to undergo. Moreover, it provides concrete evidence and data to admins regarding the performance and production of the individual team members.
Letting the content lifecycle wither away after hitting publish is not the right approach in administering content. Instead, developing a content management strategy that calls for continually auditing, reviving and repromoting content will get the most out of its potential. Making use of a content lifecycle management system is beneficial. It calls for a clear understanding of the various aspects related to the content lifecycle.
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